Katie Adams is a Certified Veterinary Practice Manager with over a decade of experience in the industry. She is passionate about elevating the profession through training and continuing education as well as working closely with owners and practice managers to implement best business practices. She currently serves as the Director of Curriculum Development for IGNITE, an online collaboration and education tool for veterinary teams.

Dr. Wooten graduated from University of California-Davis School of Veterinary Medicine in 2002. A member of the American Society of Veterinary Journalists, Dr. Wooten divides her professional time between small animal practice in Greeley, Colorado, public speaking on associate issues, leadership, and client communication, and writing.

Dr. Dave Nicol is a marketing, performance management and leadership expert. He has written three books, most recently So You’re A Vet…Now What? He publishes the weekly Freewheelin’ Vet Biz Q & A Show on YouTube, and he hosts the Blunt Dissection Podcast. Through his VetX:Ecosystem, Dr. Nicol helps pets and their people live happy, healthy lives by producing tools, training and systems to help veterinarians and practice owners reach their full potential. And in his spare time, he co-owns and manages Roundwood Vets, a small, boutique veterinary practice in London.

Brian Conrad has served as the hospital administrator for Meadow Hills Animal Hospital and Meadow Hills South Animal Hospital in Kennewick, Washington, since 2000, using his more than 25 years of experience in the veterinary industry. He became a Certified Veterinary Practice Manager in 2003 and currently serves on the board of directors and is past president of the Veterinary Hospital Managers Association. Brian lectures nationally and internationally on a wide variety of practice management topics, challenging the veterinary profession with real-life examples that keep his audiences engaged. Brian is also an author for and contributor to numerous industry journals and web platforms.